Gentong Ice Cream, A Taste of Nostalgia

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Opened since 2007, Ice Cream Gentong is a premium ice cream with real fruits as the main ingredient . in contrast to its competitors, Ice Cream Gentong use the distinctive taste of Indonesia such as durian , avocado , jackfruit etc. as its USP . Currently Gentong Ice Cream Shop already has 30 branches in Jakarta , Bandung and Jogjakarta.

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CHALLENGE
Ice Cream Gentong have never done marketing and branding communications activity, then as a relatively new brand, the way to communicate the brand personality have enlarged the challenge faced by Ice Cream Gentong in Indonesian market.

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SOLUTION

Every person must have a nostalgic story of its own. Especially in modern times when many products that use synthetic materials, it is often evoked the memory is the food. Accordingly Ice Cream Gentong building the brand image based on that story, that awakened nostalgia of aromas and flavors of typical fruits native to Indonesia but still relevant to today's culture, with the tagline " A Taste of Nostalgia "

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EXECUTION
To communicate the message,  Ice Cream Gentong comes out throught various media from print ad, digital activation, launching event, exhibitions, co-branding with others brand etc. Not only that, Ice Cream Gentong also rebranding the company identity from collateral to store design, all  with the same message "A Tanste of Nostalgia" Bringing Good old memory to be related on modern time.