TACO
#Make That Change

 

TACO, Indonesia’s leading High Pressure Laminates (HPL) brand, launched the #MakeThatChange campaign to shift focus from product features to lifestyle transformation. By emphasizing how foundational elements like flooring and wall paneling can turn generic spaces into personalized reflections of identity and aspirations, TACO inspired audiences to rethink interior design.

 

The campaign collaborated with artists, designers, and influencers, such as Indieguerillas and Alexander Gotama, to showcase bold "before and after" transformations, blending HPL materials with creative expression. Collaborating with various design and fashion event further highlighted TACO’s integration into lifestyle and design trends.

 

Through #MakeThatChange, TACO positioned itself as a catalyst for creativity, empowering users to craft spaces that mirror their unique personalities and aspirations.