JAGO

#MakinJago

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Core Concept:
“Bank Jago lets you focus on perfecting your passion because your time and energy belong to what you love, not financial chores.”

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Problem & Insight:
Millennials and Gen Z in Indonesia juggle ambitions side hustles, creative projects, investments, or personal hobbies but traditional banking often forces them to waste time managing payments, budgeting, or tracking expenses. Financial friction distracts them from excelling in what truly matters to their identity and growth.

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Solution:
Bank Jago’s #MakinJago campaign positions the app as the “silent partner” that automates financial hassles, freeing users to level up their skills, hobbies, and goals. By showcasing relatable scenarios where banking seamlessly integrates into their lifestyles, the campaign illustrates how financial simplicity fuels mastery.