Jenius BTPN Mimpi Bareng

 

Jenius is a mobile banking application that launch by Bank Tabungan Pensiunan Negara (BTPN). The application offers personalized customer service and unique

function that redefine digital banking, to targetting the millenials and digital savy people.

 

The client challenge us to make 150,000 acquisition (jenius app Cashtag activation) over 6 weeks without change the brand purpose, and must inline with the brand guideline. For each person that installed the apps apps get RP 50k, and if they referred friend to join both they and their friend get Rp 50k.

 

So we create #MimpiBareng, a friend get friend campaign, a 100 set of witty illustration social media post  to drive the dream of digital savy people like having a branded items or travelling, and encourage them to achieve that dream by get their friend to help.