Lenovo Yoga
MekaYoga NFT
In 2022, Lenovo Indonesia launched the Mekayoga NFT Campaign, a pioneering effort to blend Web3 technology with creative collaboration. The campaign introduced a “blank avatar” character and partnered with 10 renowned Indonesian digital artists from ID.NFT to reinterpret it. These artist-created NFTs were minted on OpenSea, inspiring the public to participate.
Lenovo created a microsite where users could download the avatar template, design their own versions, and mint NFTs. The site also offered free workshops on design, illustration, and NFT basics. Over 600 participants submitted designs during the 3-month campaign. Three winning artworks were purchased by Lenovo for potential use in future projects.
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The campaign concluded with a metaverse event where all submissions were exhibited, winners were announced, and NFTs were made available for public purchase. This initiative strengthened Lenovo’s connection to Indonesia’s creative community, showcased its innovative spirit, and cautiously explored Web3 and metaverse spaces. Despite challenges like NFT market volatility and technical barriers, the campaign successfully engaged audiences and positioned Lenovo as a forward-thinking brand.
