The #CreaThinkResult campaign (2021) celebrates professionals in small and medium businesses by positioning Lenovo’s ThinkBook Gen 2 series as purpose-built tools for distinct roles. Four laptops target unique personas: the ThinkBook 13s Gen 2 (ultraportable for mobile strategists), ThinkBook 14s Gen 2 (collaboration-focused for team leaders), ThinkBook 15 Gen 2 AMD (high-performance for data-driven analysts), and ThinkBook 14s Yoga Gen 2 (versatile for creative visionaries).

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The campaign’s core message “Your Role. Our Tool. Shared Success.” highlights how each device empowers individuals to excel in their specialties while fostering teamwork. Ads depict professionals collaborating across roles, such as strategists sharing ideas with designers or developers supporting project managers, unified by Lenovo’s durable, privacy-focused technology.

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By emphasizing tailored features (AI noise cancellation, Unified Communications keys) and universal benefits (sustainability, reliability), Lenovo positions itself as an enabler of both individual identity and collective achievement. The #CreaThinkResult hashtag reinforces the idea that diverse roles, equipped with the right tools, drive innovation a narrative that strengthens Lenovo’s appeal to SMBs valuing adaptability and collaboration.