Advan, A Smart Choice

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Advan is a local computer brand which is produced a wide range of computer products that use the latest technologies at very affordable prices , to be owned by anyone. One of Advan product line is the android tablet, consisting of a variety of sizes and prices.

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CHALLENGE
The way to communicate the relatively new products, market-clutter, and the keep-budding new brands have enlarged the challenge faced by Advan in Indonesian android tablet market. Cheap Android android are quickly becoming commonplace, everyone can get a reliable, initially-impressive handset that free to take to a bunch of different carriers. While these bargain-bin devices are definitely appealing, is it really worth it?
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SOLUTION
The first thing Advan does is to build a brand image, thus it can be recognized well by the consumers. The tagline “a smart choice” can construct Advan as choice for people that smart on spend their budget but without sacrificing the technology.
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EXECUTION
To communicate the message, Advan comes out through the image-centered TVC as the smart choice for android tablet, using young talented celebrity; Daniel and sherina as a brand ambassador, In addition to it, the campaign continues to other media, such as print ads, launching event, and exhibitions. The continuous campaign is also bringing the same message “Advan, a Smart choice”